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Sandvik, Håkon Osland; Sjödin, David; Parida, Vinit; Brekke, Thomas
Industrial marketing management
2024
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Kindström, Daniel; Makkonen, Hannu; Kaartemo, Valtteri
Industrial marketing management
2023
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Valtteri Kaartemo; Anna-Greta Nyström
Journal of business research
2020
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Mehtälä, Mari; Lehtimäki, Tuula; Komulainen, Hanna; Salmi, Asta
Journal of business and industrial marketing
2025
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Diaz Ruiz, Carlos
Elgar Encyclopedia of Consumer Behavior
2024
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Khan, Zaheer; Zeng, Jing; Knight, Gary; Rajwani, Tazeeb; Pattnaik, Chinmay
Journal of international management
2023
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Mehtälä, Mari
Acta Universitatis Ouluensis. Series G, Oeconomica
2024
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Kaartemo, Valtteri; Mele, Cristina; Russo-Spena, Tiziana;
Edward Elgar
2025
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Nenonen, Suvi; Storbacka, Kaj
AMS Review
2021
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Brodie, Roderick; Nenonen, Suvi; Storbacka, Kaj
Journal of Business & Industrial Marketing
2020